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India Trade Promotion Organisation (ITPO)
is synonymous with the country's trade promotion around the world all
round the year. Indeed at ITPO, the promotion of trade is an exacting
mission, translating into a search for new frontiers and new horizons
in the world of commercial interactions, both at macro and micro levels.
A mission that finds expression in the successful organisation of trade
exhibitions in India and abroad, buyer-seller meets, promotion through
department stores, contact promotion and product development programmes
apart from dissemination of information on products and markets. |
| As
the premier trade promotion agency of the government of India, India
Trade Promotion Organisation provides a broad spectrum of services to
trade and industry so as to catalyse the growth of bilateral trade,
particularly India's exports, and technological upgradation and modernisation
of different industry segments. ITPOs programmes are carried out in
close cooperation with the Indian industry whose promotional needs it
seeks to serve. |
| As
an apex agency of the Government, ITPO accords approvals for
holding of international trade fairs in India in order to ensure and
facilitate, inter alia, customs clearance of imported exhibits. ITPO
has been conferred the status of Mini Ratna by the Government
of India. This honour is bestowed on select Public Sector Enterprises
which register profits for three years in a row. |
| ITPO has taken a lead in promoting the Fair
Culture all over the country. Major initiatives have been taken through
negotiations and discussions with the State Governments for setting
up of exhibition complexes in West Bengal, Assam for the North-Eastern
region. The significant achievement in this direction has been the setting
up of Regional Trade Promotion Centres at Chennai in January 2001 and
at Banglore in September 2004.The Chennai Trade Centre has been set
up as a joint venture between ITPO and Tamilnadu
Industrial Development Corporation (TIDCO).Similarly
Trade Centre at Banglore has been set up as a joint venture between
ITPO and Karnataka Industrial Area Development Board (KIADB).
This is in consonance with ITPO's policy to provide an impetus to the
country's overall export efforts. |
| Pragati Maidan-Fair
Worthy At All Times |
| ITPO manages India's only world class exhibition
complex which is being renovated, modernised and upgraded from time
to time to keep it in a high standard of fair-worthiness. Spread over
149 acres of prime land in the very heart of India's capital
and bustling megapolis, New Delhi, Pragati Maidan offers 62650
sq. meters of covered exhibition space in 17 halls besides 10,000
sq. meters of open display area. New halls have been added recently. |
| These state-of-the-art exhibition halls have enhanced
the appeal of Pragati Maidan as an ideal business proposition for an
increasing number of fair organisers and business visitors from different
parts of the world. In general, Pragati Maidan offers the kind of ambience
that is conducive to an increasing variety of exhibitions featuring
gigantic machinery and equipment to delicate exhibits like watches and
jewellery having handle-with-care tags besides a whole range of precision
engineering products. Every year as many as 50 exhibitions are organised
at Pragati Maidan by ITPO and other agencies. |
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| Exhibitions in India |
| ITPO's exhibitions at New Delhi and in other
parts of the country effectively mirror the latest developments in various
sectors of industry and cater to both export and import requirements.
The international events that have, over the years, developed an institutionalised
character include International Security Exhibition, Aahar
(Food Expo), Printpack India, Delhi International Shoe
Fair, Tex-Styles India, the India International Trade
Fair, Prakash (Lighting Exhibition) at Pragati Maidan , the
India International Leather Fair (at Cheenai) and International
Leather Goods Fair (at Calcutta). These exhibitions enjoy tremendous
industry support, both from the point of view of participation and visitor
turnout from India and abroad. ITPO's magnum opus, the India International
Trade Fair continued to be a major business attraction in 2004 with
a turnout of 100,000 business visitors from India and overseas. |
| Exhibitions Overseas |
| ITPO has a major programme of organising
participation by Indian companies in over 50 international fairs
in various parts of the world. These fairs offer exporters a fora for
an array of merchandise ranging from textiles and garments, leather
goods, handlooms and handicrafts to engineering goods, hardwares, hand
and machine tools, electronic and computer items. Over the years, ITPO
has regularly taken Indian products, technologies and services to more
than 100 cities in different parts of the world. |
| The
identification and selection of overseas fairs is based on the opportunities
that these exhibitions offer to Indian exporters. ITPO extends a variety
of facilities to participants including market information, publicity
and visitor promotion, design and display inputs, freight handling and
clearing and insurance of cargo. |
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| Buyer-Seller Meets (BSMs)
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| Buyer-Seller Meets organised by ITPO have been
a highly successful method of market penetration. The popularity of
the BSMs can be gauged from the fact that the number of Indian companies
aspiring to participate has been increasing each year and many companies
have, in fact, to be kept on the waiting list. Significantly, the profile
of buyers has improved substantially to include some of the best importers,
wholesalers, trading companies, department stores, supermarkets and
other retailers. |
| Promotion Through Department
Stores |
| ITPO has been organising India Promotions
viz., the promotion of Indian merchandise exports in association with
leading overseas department stores like bloomingdales, JC
Penny, Harrods, Galleries Lafayette, Liberty
and so on. This mode of export promotion not only generates impressive
order bookings but also creates substantial spin-off effects translating
into unquantifiable future business. |
| Contact Promotion Programmes
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| Under this programme, a team of industry representatives,
accompanied by an ITPO official, visits identified markets to
establish contacts with pre-identified buyers and transact business.
Before such overseas visits, ITPO carries out in-depth research about
the market in order to derive maximum benefit for the Indian industry
delegations. |
| Membership of International
Organisations and Bilateral Agreements |
| ITPO's truly international character is
attested and reinforced by its association with several prestigious
global agencies either through membership of in the form of Memoranda
of Understanding. ITPO is a member of Union des Foires Internationale,
France, Asia Trade Forum.. Likewise, the Organisation
has signed MOUs with Chamber de Commerce et d'Industrie Franco-Indienne,
France (CCIFI); Korean Trade Promotion Organisation (KOTRA);
Hong Kong Trade Development Council (HKTDC); Japan External Trade
Organisation (JETRO); Banco Nacional De comercio Exterior (BANCOMEXT),
Mexico. Besides, an Information Exchange Agreement with Signapore
Trade Development Board has also been entered into. |
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| Surfing the
Information Net |
| Business
Information Centre is ITPO's initiative in providing trade information
services with electronic accessibility. BIC addresses the new challenges
and methods of doing business using reliable trade information and support
services.BIC provides on stop point for varied trade information and
services on India by serving overseas importers to source from India
and Indian exporters to expand business. BIC provides efficient management
of trade information services besides connectivity and linkages to trade
organizations in India and overseas and facilitates greater market access
for Indian business. |
| BIC
focuses on following: |
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Make information available in interactive mode
Provide useful linkages to trade and trade related institutions
Provide access to current market information and specialized online
data bases.
Ensure information is easily retrievable and deliverable online
Identify global trading opportunities.
Facilitate use of existing data and ease of updating content by
various users in multiple locations.
Support development of active information networks at regional,
national and International level.
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| Support
Services offered by BIC |
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Physical Library
Electronic Library
Online Databases
Internet
Market Intelligence
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The
centre hosts the first Trade Portal in INDIA www.tradeportalofindia.com
which provides reliable information access both off-line and online
by addressing the entire spectrum of trade information among the other
wings convering Product Profiles, Supplier profiles from India, Country
profiles of major trade destinations, Global Importer's directory, World
economic environment, Overseas Market Situation, Trade Fairs & Exhibitions,
Market Surveys (Product-wise), Trade and Investment Policy, Trade statistics,
Tariff and Taxes etc.
BIC
thus, is the one stop for varied trade information and services on India
serving overseas importers and Indian exporters in expanding business.
BIC envisages encompassing specialized services like video conferencing,
language translation, virtual office, virtual trade fair and in due
course e-transactions. |
In
keeping with the times, ITPO is on the internet with its own
web page http://www.indiatradefair.com.
Access to trade-related information is an area that is being accorded
increasing priority by ITPO. With the setting up of the National Centre
for Trade Information (NCTI), jointly promoted by ITPO and the
National Informatics Centre of the Government of India, at Pragati
Maidan in October 1994, ITPO apart from maintaining its own databases
with regard to products and markets, is also regularly interacting with
NCTI for supplementing its information base. |
| In
fact, ITPO's Trade Information Centre is well equipped to provide up-to
date information on world markets and product requirements as well as
built up data on the Indian Industry. The Centre meets the information
requirements of a growing number of Regular and Associate Members of
ITPO through the Indian Export Bulletin (ITPO's weekly journal.) ITPO
also publishes a bi-monthly journal "Pragati India" to disseminate
information on export capabilities of the different sectors of industry
to overseas readers. |
| Main
Activities and Services of ITPO |
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Organising various trade fairs and exhibitions
at its exhibition complex, Pragati Maidan, and other centres in
India. |
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Extending the use of Pragati Maidan for holding
trade fairs and exhibitions by other fair organisers both from
India and abroad. |
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Identifying and nurturing specific export
products with long range growth prospects. |
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Cultivating overseas buyers through timely
and efficient services. |
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Establishing durable contacts between Indian
suppliers and overseas buyers. |
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Assisting Indian companies in product development
and adaptation to meet buyers requirements. |
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Organising Buyer-Seller Meets and other exclusive
India Shows in order to bring buyers and sellers together. |
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Organising India Promotions with Department
Stores and Mail Order Houses abroad. |
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Participating in overseas trade fairs and
exhibitions. |
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Arranging product displays for visiting overseas
buyers. |
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Inviting overseas buyers and organising their
meetings with Indian suppliers. |
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Providing assistance in locating suitable
foreign collaborators for transfer of technology, joint ventures,
marketing tie-ups and investment promotion. |
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Organising seminars/conferences/workshops. |
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Encouraging and involving small and medium
scale units in export promotion efforts. |
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Conducting in-house and need-based research
on trade and export promotion. |
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Enlisting the involvement and support of
the State Governments in India for promotion of India's foreign
trade. |
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Promoting establishment of facilities and
infrastucture for holding trade fairs in State Capitals or other
suitable locations in India, in consultation with State Governments
concerned. |
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| Pragati Maidan: The Exhibition Complex-A
Profile |
| Halls |
Area |
| Hall No. 1 |
7630.75 sq. mtrs. |
| Hall No. 2,3,4, & 5 |
Ground Floor-5775 sq. mtrs., Mezzanine- 1023.80
sq. mtrs. |
| Hall No. 6 |
Ground Floor-4415.34 sq.mtrs, Mezzanine-1500.74
sq. mtrs. |
| Hall No. 7 |
Ground Floor-6323.25 sq.mtrs. |
| Foyer (Hall 7) |
1000 sq. mtrs. |
| Hall Nos. 8 & 9 + foyer |
1393.26 sq. mtrs. |
| Hall No. 10 Foyer between |
1754.49 sq. mtrs. |
| Hall No. 9 & 10 |
231 sq. mtrs. |
| Hall No. 11 |
5266.71 sq. mtrs. |
| Foyer between Hall 10 & 11 |
463.78 sq. mtrs. |
| Hall No. 12 |
1681 sq. mtrs. |
| Hall No. 13 + foyer |
4633 sq. mtrs., 400 sq. mtrs. |
| Hall No. 14 |
Ground Floor- 4847.96 sq. mtrs., Mezzanine-800
sq. mtrs. |
| Hall No. 15 |
1660.70 sq. mtrs |
| Hall No. 18 |
Ground Floor - 7387.40 sq. mtrs, Mezzanine
- 4796.86 sq. mtrs |
| Hall No. 19 |
1359.64 sq. mtrs |
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